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We are a community that, in so many ways, takes pride in our physically attractive members and our conventionally gorgeous gay boys. We do so at the exclusion of a lot of other elements.
And I have to ask – why?
Why does the gay community celebrate people simply for being attractive?
Why is it that, when I open certain gay websites, I’m confronted by articles titled with shit like “The ten most attractive dudes on Instagram”? Or, “Five straight footballers who look good without a shirt on”? Why is this considered newsworthy? Why are these stories taking over?
Marketing campaigns for gay nightclubs are awash with images of nearly naked attractive men, showcasing ripped physiques and chiselled jawlines. The target market for these soirees seems to be every homosexual with a self-esteem problem, as all of the photographs documenting these nights are of the most physically appealing individuals you can find. They’re of the most subjectively ‘gorgeous’ characters – and these are dubbed the ‘elite’ gays, and the ‘alpha’ homos.
I should point out that I am a photographer by trade, and have primarily worked in nightlife and events for the past five years. I know what the purpose of this type of marketing is, because as part of my various briefs, I have been asked to fulfil this style in the past. I have explicitly excluded unattractive patrons from my photographs, and have gone out of my way to document the most aesthetically appealing individuals at an event. Because a client wants their brand to reflect a certain image, and they want to market themselves with a specific style.
Which would be all good and well, if it didn’t seem like this kind of attractiveness-is-key advertising was seeping out from the homo nightclubs – and into our big gay media.
Articles putting hot dudes on pedestals are absolutely everywhere. Every day, there’s a new journalistic dive into What Straight Guy Has The Best Ass? Here’s That Z-List Celeb You MUST Follow (For His Abs!), and Guy Minding His Own Business Loses His Pants “AND WE ARE HOT FOR HIM!”
And sure. Some of us probably are hot for him.
But people are starting to take notice of this vapid excuse for marketing and journalism. People are starting to see it for the empty and vacuous thirst-fodder that it is, and growing steadily disheartened. I’ve started making a conscious effort to check the comments section every time another of these articles pops up, and it’s becoming awfully predictable. “Is this what you call journalistic integrity?” one might cry, or “Another article praising a hot dude for looking hot” sighs another.
This is now becoming a concerning facet of the community that threatens to erode the depth of our collective journey. Whether it’s as individuals with extraordinary stories, or as survivors battling through in spite of homophobic opposition, our story is being quietly tucked away behind a giant framed photograph of Nick Jonas’ abs.
I should also point out at this point that I have no issue at all with gay men expressing their sexuality, and I am the furthest thing from a sex-negative prude. If it were up to me, we would all be semi-naked in a nightclub, gyrating upon one another in our underwear, and making out on Mardi Gras floats. I respect and adore public expressions of gay sexuality, as so often it is used as a tool to shun the systemic oppression that has silenced us and rendered us invisible.
What I take issue with is that so much of this looks-oriented digital and print marketing does a disservice, not only to the individuals being adored for their looks, but to the community as a whole, and represents a shallow decline in the integrity of our community.
“Stop celebrating people simply for being attractive. Start celebrating them for their intellect and accomplishments; for being clever, for being unique, for being kind.”
There is one very good reason why we should be fighting this descent into superficiality:
Because we’re worth more.
Because our young people – the consumers of our media and the harbingers of our future – need to be shown that their value is greater than the width of their biceps. That their worth is not directly tied into the proportions of their face and body, but based on the strength of their characters, their kindness, their generosity, and the thoughts that they put out into the world.
We must communicate to them that we are not Neanderthals, where physical power and aesthetic visage is of the utmost importance. We represent so much more than mere mass and good looks, and we are capable of vast oceans more than commercialised thirst.
And if there are physical characteristics worth being appreciated for, it’s that which your parents and your families gave you. Every line, spot and curve that is yours and yours alone, which the tabloid media dictates are not worth having love for. All because you do not resemble the image of a beautiful man in a gay magazine.
Gay people are just as impressionable as straights, and at the same mercy of junk food news and marketing. When a young boy sees an image of an attractive person being glorified based simply on how they look, what it tells them is: You’re not good enough. You will never be good enough, unless you look like this.
That can have an incredibly destructive effect on someone’s self-worth.
And that, to me, is not good enough.
We should strive to break the mould of making icons out of abs, and broadcasting these individuals as the ideal, the infinitely desirable, based purely on their looks.
Stop celebrating people simply for being attractive. Start celebrating them for their intellect and accomplishments; for being clever, for being unique, for being kind.
Because you are more than just a bicep, or a pretty face in a gay magazine.
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